So when we consider all that goes into marketing, the big “why’s of marketing” we often hear from clients are questions like, “Why is marketing necessary for my business to succeed?” Or, “Why is marketing going to make my business any different than other businesses?”Either way, marketing impacts all of us, every single day. And as a business owner, understanding marketing isn’t just essential to running your business; marketing will help establish your business in the industry and expand its reach.