Do you think you know your ideal customer? Think again. Many businesses create an ideal consumer profile―aiming all their sales and marketing efforts towards this single type of person―and end up missing out on endless opportunities to sell their services or products.

Join me for a conversation with Pam Slim, the author of The Widest Net, where we discuss how you can grow your business by focusing on the customers right in front of you. 

★ Support this podcast ★


This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit happyaf.substack.com/subscribe