In this episode we look at how Stanford professor of Communications and voice personality researcher Clifford Nass employed the personality model developed by psychologist Jerry Wiggins to guide voice designers in developing more persuasive voices.

We'll also map three financial services brands to this model: eTrade, Charles Schwab and Vanguard.

Episode blog post
http://arrovox.com/2018/07/31/ep-01-wiggins-voice-personality-model/

Resources
"Wired for Speech", by Clifford Nass
https://www.amazon.com/Wired-Speech-Activates-Human-Computer-Relationship-ebook/dp/B001949SMM/

Credits
Host: Doug Schumacher
Twitter: @MemeRunner
Production: Arrovox.com
Contact: [email protected]