What happens when counterfeiting, crypto, and trademarks collide? This episode of Brand & New  takes you inside the fast-moving world of Web3, where brand protection meets blockchain. Host Willard Knox chats with Moish Peltz, of Falcon Rappaport & Berkman LLP about the opportunities, and risks, facing companies in decentralized digital spaces. From NFTs to stablecoins to enforcement strategies that actually work, learn why blockchain is reshaping how brands defend their identities online.

This episode was recorded during INTA's 2025 Annual Meeting in San Diego.

Related Resources: 

About Moish Peltz 

Non-Fungible Tokens (NFTs): A Report From INTA (2023)