Despite the Arizona Wildcats football program riding a 12-game losing skid, Jedd Fisch's efforts as new head coach has attracted positive publicity, including the return of Rob Gronkowski and Tedy Bruschi for the UA's spring game. What does Fich's social media savvy and blueprint for buzz have to do with winning football games? The Star's Justin Spears, Michael Lev and Alec White dive into what the last few months has meant to the start of Arizona's new chapter. Plus, a look at which ex-Wildcats could get drafted to the NFL this week, and how the UA must change the narrative for churning out pros — or lack thereof.

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