Hear the story of how Josh Scott went from a college dropout to becoming an industry leader and tastemaker for musicians around the world. Josh came from a middle-class family with no entrepreneurial upbringing, yet he had a business mindset from an early age. In this episode, you’ll learn how his passionate obsession led to an extremely successful business—on accident! Listen to his story and make Josh a part of your life by choosing one action to help you be just a little bit better.

Action Principles 

Pick one to do this week: 

1. Feed the valuable obsession. Focus on growing a valuable obsession and grow it into a successful business. ACTION: Ask yourself: What is something valuable that I might be obsessed about?
2. Focus on innovation over being original. Instead of wasting time and energy on trying to be original, focus your efforts on making something that exists even better. ACTION: Choose a product or service you or your company provides and find a way to improve it.
3. Tell your story. People want authenticity. They want to know who they buy from and feel connected to you or your brand. ACTION: Schedule time to develop your story. Practice brand storytelling by asking yourself: “What is one product or service I love to provide, and what’s the story behind how it came to be?”
4. Embrace the process. Learn from your mistakes, enjoy the journey, and be yourself. ACTION: Schedule a recurring time to slow down and reflect on your journey and the lessons you’ve learned along the way. Write it down!

Guest Resources

You can purchase Josh Scott’s guitar pedals at JHS Pedals. If you’d like to subscribe to his YouTube channel, go to The Josh Scott Show.

Suggested LinkedIn Learning Courses

Entrepreneurship: Finding and Testing Your Business Idea

Unique Habits: Be Successful Your Own Way

Dave Crenshaw develops productive leaders in Fortune 500 companies, universities, and organizations of every size. He has appeared in Time magazine, USA Today, FastCompany, and the BBC News. His courses on LinkedIn Learning have been viewed tens of millions of times. His five books have been published in eight languages, the most popular of which is The Myth of Multitasking—a time management bestseller. As an author, speaker, and online instructor, Dave has transformed the lives and careers of hundreds of thousands around the world. DaveCrenshaw.com