What if winning isn’t the goal—but the problem?
In this episode of The WIN Podcast: What’s Important Now, we explore the strange world of Guinness World Records to uncover a deeper truth: you can optimize for almost anything—even when it doesn’t actually matter. Through extreme examples, we highlight how easy it is to chase the wrong metrics in money, life, and decision-making.
Because in the end, the real risk isn’t losing—it’s winning a game that was never worth playing.
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