Many organizations have touted their so-called Digital Transformations or how they’re Digital first or how they use Ai or are so data driven. Then COVID-19 hits and their business model is dead.  They were “emotionally tied” to legacy ways of operation.

Many organizations have touted their so-called Digital Transformations or how they’re Digital first or how they use Ai or are so data driven. Then COVID-19 hits and their business model is dead. They were “emotionally tied” to legacy ways of operation.

The “Window Dressing” of Innovation

The Transient Identiti podcast is a weekly chronicle of how consumer behavior continuously redefines the Rules of Engagement for Marketers. With an eye towards the future, we’ll discuss Consumer Psychology, Consumer Truths, DTC, Chasing, Revenue Return and Attribution, Marketing Paradigms, Real vs Fake Influence, Branded Content, Decision Making Models, WTF is Path to Purchase, Future of Voice, the Connected City, Why Go Live, etc

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The “Window Dressing” of Innovation

The “Window Dressing” of Innovation