In the past several years, the world of wine has gotten some new energy, thanks in large part to a generation of millennials that's becoming passionate about the industry. From new packaging to start-up-style wine clubs; from interesting young winemakers to fun marketing tactics, it's no longer all about a point system and expensive grapes.
In this episode, Tyler talks to the guys behind Cooper's Hawk, the largest wine club in the world, during a club dinner in Chicago to celebrate the release of a wine collaboration. He also gets the story behind the hot new 40-ounce rosé from its creator, and spends some time with Esther Mobley from the San Francisco Chronicle -- who happens to be a millennial herself -- to get her perspective on the changing industry.

 

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