Jess Hershfield is the founder and CEO of Just Enough Wines, a premium canned wine brand based out of San Francisco. They focus on high-quality wine, in the convenience of a can. After working at Google, Uber, and Lime, Jess had a fantastic resume but just wasn’t passionate about her work. She decided to leave to solve a problem that she cared about.

Along the way she found an amazing co-founder and dealt with the challenges that came with breaking into an unfamiliar industry dominated by men.

In just a few short years, Jess has accomplished a lot, and in this episode, you will hear:

• Why her first startup failed and what she learned from it
• All about their specific micro-influencer strategy and why it’s more effective than what you’ve tried in the past
• How they managed to execute win-win partnerships and how it helped them get exposure

Don’t forget! You can get 15% off Just Enough Wines when you use code Renegade15 at checkout. 

Connect with your host on Instagram at @shauna.armitage and listen to more Startup Renegade stories at www.startuprenegades.com