In this episode of Beyond the Tan Room, Jasmine discusses the importance of maintaining a positive mindset and proactive business strategies during the winter months in the tanning industry. She emphasises that tanning is not just a summer activity and shares insights on how to keep clients engaged and maintain business momentum even when the weather is cold.

Jasmine also highlights the significance of planning ahead for events like weddings and formals, and encourages beauty professionals to adapt their marketing strategies to attract clients year-round.

Takeaways

• Tan is for life. Tan is a feeling.
• Even in winter, people want to feel good.
• Wedding season is still active in winter.
• Engage with clients through social media.
• Plan ahead for seasonal events.
• Offer bundled services to attract clients.
• Mobile tanning can be a great option.
• Use quieter months to focus on business growth.
• Maintain a positive mindset during off-peak seasons.
• Consistency in marketing is key to success.

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