Join Alex Davies as he chats to Emir Aboulhosn, CEO of NetLync - a startup that provides Entitlements-as-a-Service.

This is a section of the operator-smartphone stack that gets little coverage, but which ties into the larger trend of cloudification and the squeeze on operator spending.

With heaps more devices coming online, and a boom in MVNO debuts, the eSIM and entitlements overlap is a strong opportunity for the likes of NetLync - as part of the broader upheaval in the operator workflows, brought about by the cloud.