005: Learn how to make your company or initiative stand out by utilizing unconventional ideas to your advantage. Branden Harvey, the founder of Good Good Good, takes us through the steps he took to create a media brand that spreads good news to tens of thousands of readers. He shares advice on what you should think about when first coming up with a mission-driven idea, how to create and analyze social content that makes an impact, and how to make difficult decisions to stay true to your purpose.