On this episode of The Buyer’s Wisdom Podcast, I was honored to be joined by Kathleen Roberge, Chief Revenue Officer at NewsWhip. As a CRO, Kathleen has led many GTM teams in Private Equity backed SaaS companies as they pursue rapid revenue growth. I asked her to join because I have always been impressed by the way she designs and trains sales teams on buyer focused sales processes. The intro clip you heard sums up well how sales teams should begin a sales process – with exhaustive discovery focused on understanding buyers’ problems so that we can build the best possible solutions and convince organizations to change. I hope you find it helpful.