What happens when the business and life we built to give us freedom become our personal prison? In this episode, I sit at a vibrant tapas bar in Asheville, NC, to deconstruct a high-stakes emergency session with a brilliant founder who has hit a wall. On paper, he is winning; in his mind, he is skidding out of control.

We unmask the "witch" driving this relentless pressure—the cultural rules, the toxic optimization scripts, and the internal scorecard that refuse to let us win.

Tune in to discover why creators get hooked on struggle, how strict efficiency suffocates genius, and how to intentionally bring play, mischief, and oxygen back into your business and life.

Transcript: https://tinyurl.com/2h2cs5rz