Emma Griffin didn't set out to become a witch, she was born into it. Raised in a household where tarot readings followed Sunday dinner and working with the moon was just part of life, she spent years trying to hide that part of herself. It wasn't until cancer, grief, and a near-death experience forced her to stop running that she fully claimed her path. Now she helps others do the same, guiding women back to their own power through her books, her Guidance Medicine Readings, and her work as an intuitive channel.

In this conversation, Emma opens up about what witchcraft actually means beyond the Hollywood stereotypes and how it's really about deep self-knowledge, shadow work, and learning to read the world around you. She shares how she structures her entire life around the moon's cycles, working intensely for two weeks and then taking two weeks for rest and creative flow. We also talk about her journey from editorial photographer to full-time witch, the moment her spiritual team told her to start offering readings, and why she believes magic should be deeply personal rather than prescriptive.

Whether you're curious about these practices or already exploring your own spiritual path, Emma's approach is refreshingly grounded. She makes it clear that you don't need special tools or years of training to begin, instead just a cup of tea, a candle, and five minutes of honest stillness with yourself. Her story proves that the wisdom we're searching for isn't somewhere out there. It's already within us, waiting to be remembered.

Episode Highlights: 

• [04:03] Growing up with seances, tarot readings, and working with the moon as part of everyday family life.
• [05:24] Her early resistance to standing out, trying to fit in, and the first time she explored witchcraft on her own.
• [06:20] Why Emma chose to reclaim the word witch despite stigma, and how going public cost her photography career.
• [07:57] Balancing rejection from the professional world with growing support on social media.
• [09:37] Explaining witchcraft beyond Hollywood stereotypes including self-knowledge, shadow work, and noticing synchronicities.
• [11:02] Emma reflects on a decade of cancer and a near-death experience that forced her to stop hiding and claim her truth.
• [12:16] Turning 49 and feeling fully grounded in who she is after years of self-work.
• [13:10] Losing her father, supporting her mother through illness, and how those moments pushed her to open a healing space.
• [14:45] The origins of Guidance Medicine Readings and realizing she was channeling answers from multiple dimensions.
• [16:00] Receiving clear direction from her spiritual team to begin offering readings publicly.
• [17:55] A simple practice anyone can try: tea, candlelight, journaling, and asking the soul direct questions.
• [19:12] How people feel when they come “home” to themselves, including energy, passion, peace, and new clarity.
• [20:28] Bridging ancient traditions with modern life, and why witchcraft should be deeply personal.
• [21:57] Supporting women entrepreneurs in creating businesses aligned with their spiritual values.
• [23:39] The evolution from her first book Find Your Soul Path to The Witch’s Way Home and how each served a different purpose.
• [25:11] Writing openly about shadow work, higher beings, and other vulnerable beliefs that pushed her outside her comfort zone.
• [27:02] Learning to protect her energy by working in alignment with moon cycles and two weeks of service followed by two weeks of rest and creativity.
• [30:20] Her own daily practices for staying connected to her magic, including meditation and time in nature.
• [31:48] Hopes for seeing witchcraft represented alongside yoga and meditation at wellness festivals.
• [33:14] Lightning round: everyday magical habits, travel that moved her to tears, and the book that started her journey.
• [35:32] Advice for seekers is to read widely, notice what resonates, and create a practice that’s your own.
• [36:09] Preview of her upcoming Witch’s Way Home Oracle deck and why she’s excited to share it.
• [36:45] Closing reflections on reclaiming magic as a personal path back to inner wisdom.

Resources & Links: 

• Seekers Field Guide
• Seekers Field Guide Community
• Emma Griffin - Author, Witch, Intuitive Channel
• The Witch's Way Home Oracle: A 44-Card Deck and Guidebook
• The Witch's Way Home: Magic, Spells and Rituals to Lead You Back to Your Most Powerful Self
• Find Your Soul Path: Discover the Magical Life Within
• Emma Griffin - Instagram
• Emma Griffin - YouTube