012-The Words You Use to Promote Your Message with Mike Kim

In this 12th episode of the Content Creator Show, Mike Kim is a open book about Copywriting and his Personal Branding journey.

Mike Kim

MikeKim.tv

Brand You! Podcast

The Do It Yourself Blog Guide

Mentions

Curse of Knowledge "The curse of knowledge is a cognitive bias that leads better-informed parties to find it extremely difficult to think about problems from the perspective of lesser-informed parties." -Wikipedia

Lego Principle -People are like Lego pieces. -Be that one peg to the people that are already tuned into you.

Tips

-The thing that makes you different is you.

-The driver should be you. That’s the advantage you have.

-Be who you are, where you’re at right now.

-Be the expert in your circle, in your local community.

-There are people that don’t want to listen to the big names.

-Share all your content and sort it out later.

-Live your brand, but charge for it too.

-People want to get coached by you.

Action Steps

Exercise Mike does with all his clients:

-Sit down and describe yourself in 3 words.

-Ask 3 people how they describe you in 3 words.

-Leave a Comment below. Mike will read through the comments and respond.

Remember, you have a message to share and an audience to serve. Now let’s go change the world. And don’t forget to join the conversation. Add your comment below.