Every marketing team has bottlenecks - places where work slows down, stalls, or gets stuck. But the bottleneck that's costing you the most isn't always the one that's most obvious. It's the constraint in your workflow that you've normalized, accepted, or stopped noticing entirely.

In this episode of This is Strategic Marketing, I walk through how to identify your real bottleneck by mapping where work actually slows down. When you identify and fix the root cause, one process change can eliminate multiple downstream problems. The best process changes don't add complexity; they remove it.