Not all workflow redesigns create the same value. Some changes unlock leverage by multiplying impact without requiring more effort. Other changes just rearrange the work, so the tasks look different, but the results stay the same. In this episode of This Is Strategic Marketing, I show you how to tell which workflow redesigns create leverage and which ones are just low-impact tweaks. High-leverage changes reduce dependence on individuals, enable reuse rather than reinvention, and eliminate bottlenecks rather than just speeding them up. Learn the filter that separates workflow changes that scale impact from workflow changes that keep you busy without moving you forward.