Can business truly be a force for good? In this episode, Cliff DuVernois talks with Gene Pickelman, co-founder of Tri-Star Trust Bank, about Conscious Capitalism — a people-first approach that builds leaders, supports families, and strengthens entire communities. Gene shares how choosing people over profit transformed Tri-Star’s culture and sparked a movement across the Great Lakes Bay Region, proving that purpose-driven business can create impact far beyond the workplace. A powerful conversation about heart, grit, and what leadership can look like when people and profit work together.

Links:

Conscious Capitalism: https://www.consciouscapitalism.org/

Tri-Star Trust: https://www.tristartrust.com/

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