On this episode of The Jayhawker, Nate Bukaty sits down with Jason Booker, Deputy Athletics Director for External Affairs and Revenue Generation at the University of Kansas. The two dive into the major announcement that the Algeria national football team will use KU and Rock Chalk Park as its home base during the FIFA World Cup.

They discuss what this opportunity means for the university on a global stage from increased visibility and recruiting advantages to long-term partnerships and revenue growth. Jason also explains the behind-the-scenes work that went into making this partnership a reality and how KU positioned itself as a premier destination.

Beyond campus, the conversation highlights the economic and cultural impact this will have on Lawrence, Kansas  including tourism, community engagement, and the chance to showcase the city to an international audience. 

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