In the fourth episode of The Candid Creative, Antonio Ruiz talks all about blogging with Jan, an IT professional turned writer and blogging expert. First, Jan notes the importance of a blog when it comes to driving traffic and using writing to convince people to buy a product. However, she also says that you don’t have to be a writer to have and benefit from a blog. You can use videos and other mediums to share your expertise.

 Jan shares lots of practical advice for those who are starting a blog. She discusses her approach to search engine optimization (SEO), including adding your own perspective or personality, page readability, and findability. She also touches on whether or not you should duplicate content, making sure your site is user-friendly, how long blog posts should be for ideal SEO, where you should use keywords, the importance of transition words, and more!

 Finally, Jan encourages listeners not to give up. You may not see immediate results from SEO since it can be a long process. Don’t forget that it takes time to build your site and build trust within your readers.

Follow Antonio on IG: https://www.instagram.com/imantonioruiz |

Follow Jan on IG:  https://www.instagram.com/digitalenchanto