Americans buy more than 800 million books a year. And even though the pandemic era bump in book sales has stabilized, publishing remains a multi-billion dollar industry.

There’s a booming genre of online content that is transforming the publishing industry. It’s called “book influencing” where book reviewers online find creative ways across social media platforms to discuss what they are reading.

Kelsey Weekman, internet culture reporter for Buzzfeed News, joins us to discuss how these influencers are promoting reading to entire communities online.