With the recent release of his book, Digital Influence, Joel Backaler has written the most comprehensive look into the world of influencers and how companies are interacting with them — successfully and unsuccessfully. Listen to this podcast for insights into how your company can leverage influencers, whether you're in B2C, B2B, or even B2G industries. Backaler is a managing director at Frontier Strategy Group and is also the author of China Goes West.