In the first part of todays 301 episode we sat down with two passionate founders to talk about their coffee start-up "The Worlds Originals'. Peter Wörle and Sven Rosenthal, tell their experiences with founding a company in the Champions League of entrepreneurship, the coffee industry. In the first part we talk about how they founded the company, why they decided to step in and create a fair value chain for the coffee farmers in Columbia and about their learnings in the first 1,5 years of entrepreneurship. A very interesting episode with an open and honest conversation with two young founders.