I was scrolling through my Facebook newsfeed on my phone and was stopped cold in my tracks. It was an ad that stopped me. Funny enough, it wasn't even the image or the copy. It was the name.

It made me think. Why did I stop? What about the name was so intriguing?

Travel back in time about two years and a fellow marketer told me, "Adam, names don't really matter. People will buy from you if they like you, and your product."

In today's Episode, I'll be discussing naming conventions, strategies to help you name things, and discussing why names are so important (especially today).