A while ago, I believed that PR fails can happen extremely rare and under very rare circumstances. However, after lurking on Twitter for the past few years I learned that a disaster can hit unexpectedly any company if their content isn’t well enough planned and researched.

Right now, marketers are overworked and are wasting an enormous time & effort as a result of broken collaboration. Multiple PR Crises happen due to lack of an established approval, feedback and communication process. And unapproved campaigns are getting released and should’ve never been launched which leads to customers losing the sense of trust, confidence, and safety of brands.

Let’s dive deeper into some examples of what a broken collaboration can lead to.

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People of Marketing is a show with and about marketers: the struggles, the industry, and the solutions. People of Marketing is powered by Planable, a content collaboration platform to help you preview, collaborate, approve and schedule all of your content in one single place.

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Planable is social media content collaboration platform for brand teams and agencies. We bring team members and social content on the same page for better, faster brand storytelling. With Planable you can create social media posts, preview exactly how they look like live, exchange feedback, get approval and schedule posts directly to social media.

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