In Episode 5 of Behind I Do, wedding planners Jaden and Allie pull back the curtain on what planners actually do and why the term “day-of coordination” needs to go. This episode dives into the real scope of wedding planning, how the industry got here, and why that label often misrepresents the work happening long before the wedding day ever arrives.

From early planning decisions and vendor coordination to behind-the-scenes problem solving, Jaden and Allie share candid insight from their combined years of experience—including how their own services and understanding have evolved over time. This is an honest, no-fluff conversation about expectations, education, and advocating for couples to truly understand the value of professional planning support.

Whether you’re a bride, groom, vendor, or just obsessed with weddings, this episode is your backstage pass to what really happens behind “I do.”

☕ Grab your coffee, your planning binder, or your confetti—and join us.

Episode Topics:
• Why “day-of coordination” is misleading
• What wedding planners actually do (before, during, and after)
• How industry terminology affects couples’ expectations
• Lessons learned from years in the wedding world

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📍 Real weddings. Real timelines. Real talk.