This week's episode takes a look at how to value a brand from a consumer perspective. When a T-Mobile fan offered to get a visible T-Mobile logo tattoo in exchange for an iPhone 8, CEO John Legere jumped at the chance. We look at what T-Mobile did right to build a brand that generates this unique kind of publicity.

Show links:

Android Authority: Would you tattoo a T-Mobile logo on your arm for a free phone? One man did

Twitter: #TattooforPhilip

This week's episode takes a look at how to value a brand from a consumer perspective. When a T-Mobile fan offered to get a visible T-Mobile logo tattoo in exchange for an iPhone 8, CEO John Legere jumped at the chance. We look at what T-Mobile did right to build a brand that generates this unique kind of publicity. Show links: Android Authority: Would you tattoo a T-Mobile logo on your arm for a free phone? One man did Twitter: #TattooforPhilip

This week's episode takes a look at how to&nbsp;value a brand from a consumer perspective. When a T-Mobile fan offered to get a visible T-Mobile logo tattoo in exchange for an iPhone 8, CEO John Legere jumped at the chance. We look at what T-Mobile did right to build a brand that generates this unique kind of publicity.

Show links:

Android Authority:&nbsp;Would you tattoo a T-Mobile logo on your arm for a free phone? One man did

Twitter: #TattooforPhilip

The Worth of a Brand

A weekly show about branding and technology.

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The Worth of a Brand

The Worth of a Brand