What exactly is “The WOW Effect” and why you should care. When does branding become irrelevant for your business. Discover how just a little of WOW Factor magic turned a same old home-loan campaign into a mega success without ever mentioning interest rates! How to come up with your “artificial” WOW factor that’s new, exciting, and different… when you’ve ran out of ideas. Why John thinks you should never ever run a contest promotion. One crucial thing 90% of all websites out there DON’T have that’s killing their marketing.