In this episode of Drew Code HQ, host Andrew Robles sits down with Jesse Cruz, a dynamic life coach and entrepreneur who lives by the motto "Once a wrestler, always a wrestler".

Jesse shares his transformative journey from the one-mile radius of Hawaiian Gardens, CA, to coaching high-level business owners in Beverly Hills. The conversation dives deep into the science of Neuro-Linguistic Programming (NLP) and how Jesse uses it to help clients "perform surgery" on their subconscious minds to overcome self-sabotage.

Jesse gets raw about his own path—from unloading trucks and working at McDonald's to achieving seven years of sobriety and launching the IE Mastermind. Plus, Andrew makes a major announcement regarding the expansion of Amari Architecture and the launch of Amari Miami.

Chapter Markers [0:00] – Accountability & Integrity: Jesse on the "Four Agreements" and coaching yourself first.

[1:30] – The Power of "Yes": How a random opportunity at Amari Magazine led to this partnership.

[3:00] – From the Barrio to Beverly Hills: Jesse and Andrew discuss their shared 562 roots and immigrant upbringing.

[4:50] – The College Pivot: Leaving the path of "perfection" to find true purpose in entrepreneurship.

[6:40] – What is NLP? Deconstructing the 60,000 daily thoughts and the language of belief.

[8:20] – The Path to Sobriety: Jesse’s 7-year journey overcoming addiction and self-service.

[10:30] – The Giving Habit: Returning to coach wrestling at Artesia High and the value of mentorship.

[12:15] – Mamba Mentality: Learning from Kobe Bryant, Michael Jordan, and real estate mogul Moises Urbina Jr..

[14:00] – Breaking News: The launch of Amari Miami and Amari Architecture. [15:30] – 2026

Vision: Expanding the IE Mastermind to 100 faith-based business owners. 

Show Notes & Guest Information Jesse Cruz

Instagram: @lifecoachjesse

Focus: NLP Coaching, IE Mastermind, and Peak Performance.

Featured Mention Amari Magazine: The strategic partner and networking hub that connected Jesse and Andrew. Amari Architecture: The new luxury design branch of the Amari franchise.

The Drew Code HQ Reading List: The Four Agreements by Don Miguel Ruiz Rich Dad Poor Dad by Robert Kiyosaki Relentless by Tim Grover The Alchemist by Paulo Coelho