The Writer's podcast

We're joined by Catherine Brew-Cain, Head of Corporate Brand Marketing and Voice at McKesson. Find out how the 186-year-old healthcare company is using language to evolve its brand.

Today we’ll be speaking about the risks and rewards about having a distinctive voice in the super regulated world of asset management. Joining us is Kevin Knighten, Global Brand Director and man in charge of all things language at asset management firm, Franklin Templeton.

Rachel Eyre from Sainsbury's and Professor Jenni Romaniuk from the Ehrenberg Bass Institute talk about that mysterious beast: distinctiveness. And how you could make sure your brand stands out.

How English really works, with the grumpy liberal linguist (and co-author of the Cambridge Grammar of the English Language). Take cover: copy editors, ‘pork-for-brains’ consultants, blog commenters and HSBC.

Lacy Rohre on her mission to turn around EA's customer experience by talking to players like players. And feeling ‘verklempt’.

Lacy Rohre on her mission to turn around EA's customer experience by talking to players like players. And feeling ‘verklempt’.

The Economist’s language columnist Robert Lane Greene takes down ugly unsplit infinitives, Nerdview and Delta Airlines. And 8 Mile comes to the podcast… kinda.

The Economist’s language columnist Robert Lane Greene takes down ugly unsplit infinitives, Nerdview and Delta Airlines. And 8 Mile comes to the podcast… kinda.

Google’s naming guru, Amanda Peterson, talks about cats, Bundt cakes, keeping secrets, and names. And will the robots replace us all?

Google’s naming guru, Amanda Peterson, talks about cats, Bundt cakes, keeping secrets, and names. And will the robots replace us all?