Katie Martell shares what makes a strong presenter/influencer for a brand, and why alignment is non-negotiable in B2B partnerships.

In this episode of A Mind for Marketing, I'm joined by Katie Martell, marketer, speaker and one of LinkedIn's most recognisable voices in B2B.

We unpack why follower count is a poor proxy for trust.

You'll learn:

• Why human stories outperform product messaging
• The warning signs of ego-driven presenters
• How to assess values alignment before partnering with influencers

If you're a senior marketer thinking about launching a show or collaborating with external voices, this conversation will help you avoid the most common mistakes.

Audio Editor: Jake Wittlin

Junior Video Editor: Zhane Inko-Tariah

Music: SigmaMusicArt Batumi, Adjara. Free for use under the Pixabay Content License

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