On our sixth episode of "Wrong Story Short" Braithwaite's Jamie Haynes and Joe McIntyre discuss the wrong ways to make a B2B product announcement and talk about how even small- and mid-size B2B companies can stand out when announcing a new product.

The Wrong Way to Announce a New B2B Product

"Wrong Story Short" is Braithwaite Communications' podcast that takes brief looks into why certain marketing communications don’t work, can’t work and won’t work as constructed. Then, we talk about how some simple adjustments can take those wrong concepts, executions or deliveries of marketing and communications and turn them into something that succeeds.

Share The Wrong Way to Announce a New B2B Product

Sign up to save your podcasts

The Wrong Way to Announce a New B2B Product

The Wrong Way to Announce a New B2B Product