Alex Wykoff and Jenny Rubio discuss what marketing opportunities the web3 world could offer. The classic marketing go-to's of the web 2.0 world are beginning to fall by the wayside with the death of cookies among dying bastions of the same era. With blockchain technology fundamentally changing how data ownership is thought about, this solidifies the sunsetting of previous marketing plays now data sharing moves from opt out, to opt in.

Jenny Rubio joined Wursta in June of 2022 as the Director of Brand and Content. Prior to that, Jenny was a marketing strategist for multiple agencies working across all kinds of brands and clients. In her earlier career she promoted and produced concerts. When she's am not working, you will find her exploring Austin with my family.   Follow Jenny @JennyRubio4ever  

Alex Wykoff has been in tech since 2007 and web3 specifically since 2016. Alex recently joined Wursta in April of 2022 to help grow their web3 team.   Follow Alex @Alex_wykoff  

WRST Collabs is an innovation studio partnering with brands and creators exploring web3.   The WRST NFT Gallery is a unique collaboration space for community, learning, and celebrating featuring digital and physical art. Wursta is a technology advisory specializing in cloud transformation and digital workspace design.   

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