When starting down the path of creating a company one of the first questions to answer is how you're going to make money. What business model works for the type of business you want to run, and the type of customers you want to attract? How does a company decide between business models?

The crew at WRST Collabs has brought in Phil Hedayatnia, CEO of Airfoil, a highly successful web3 studio to talk shop about Internal development versus the studio model!

Phil Hedayatnia is the co-founder of Airfoil, a web3 design firm that's worked with 100+ projects across the industry, including Solana Pay, Avalanche, Friktion, Hyperspace, Bonfida, Drift Protocol, and many more. Previously, Phil led product design at Getro, taught product designers at Modu Fellowship, helped early-stage founders design their MVPs at South Park Commons and was a product manager at fintech startup Neighborly.  

Follow Phil  @Phil Hedayatnia

Alex Wykoff has been in tech since 2007 and web3 specifically since 2016. Alex recently joined Wursta in April of 2022 to help grow their web3 team.   

Follow Alex @Alex_wykoff

Petros Dertsakyan is the web3 Product Manager at WRST Collabs. He has previously launched 2 companies, a VR agency and a pet oral health brand.  Petros is passionate about product, and the value web3 and decentralized technology can deliver to people.  

Follow Petros @virtuallyIRL

WRST Collabs is an innovation studio partnering with brands and creators exploring web3.   The WRST NFT Gallery is a unique collaboration space for community, learning, and celebrating featuring digital and physical art. Wursta is a technology advisory specializing in cloud transformation and digital workspace design.  

Learn more at https://wrst.co/ and https://wursta.com Follow us on twitter @wrstcollabs @wurstaco