Cheryl Cook, SVP, Dell Technologies, and best-selling author Tiffani Bova discuss the best ways to connect with and engage customers right now. Tiffani shares her “Employee-First Customer-Centricity” strategy, explaining that the fastest way to get customers to love your brand is through employees who love their job, and she recommends you treat 2020 as the ‘Year of the Customer’, outlining the 3 customer conversations to have right now to develop your role as a trusted advisor.

Cheryl and Tiffani also discuss pivoting verticals to fill a ‘new’ need; increasing profitability by evaluating customers; and the power of partner to partner ‘co-opetition’.

Featuring:

• Cheryl Cook, SVP, Global Partner Marketing
• Tiffani Bova, Growth & Innovation Evangelist, Salesforce, and best-selling author, Growth IQ

Follow Cheryl and Tiffani on social:

@CookCherylS

@Tiffani_Bova