Simon Roberts is widely regarded as a pioneer in the field of anthropology in business and the use of ethnography, in particular, in corporate research, design, and innovation. Simon is a Partner at Stripe Partners, which he co-founded in 2015.

Simon reflects on the organic production of themes for EPIC 2013, which he chaired. He celebrates the presentation by David Howes, which centers sensation in ethnographic work, and the sense of confidence the field felt during 2013, relative today's concerns about proving the value of ethnographic work.

This year’s EPIC conference will be held in Los Angeles from August 18-21. Learn more at 2024.epicpeople.org.