The January 2019 episode of The Yearbooking Report has some great discussion on yearbook promotion, something that most yearbook staffs frankly don't do all that well. We interview Ava Butzu, veteran adviser of the award winning Echo yearbook from Grand Blanc High School in Michigan. Have your note pad ready for a long list of great ideas and tips to not only sell more books and ads but also to promote the hard work that your yearbook staff performs. And see how your yearbook can boost the climate of your entire school - you can do it!