It's roughly halfway through another school year - and for many schools ROUGH is a good term to use again this year. That goes with another key word, CULTURE. Schools everywhere - and many yearbook staffs - are struggling through another year.

One man who knows all about good yearbook and school culture is veteran adviser Mitch Eden. Now retired after 25+ years of teaching and advising, Mitch is a new Jostens Yearbooks Ambassador, working with schools across the country to improve their journalism and marketing efforts. 

Listen to this episode of the Report for insights and advice on not only improving yearbook culture but school culture as well during tougher times, and how your yearbook work could also boost the entire life of your school and everyone in it. This one's a keeper because every school out there can use some of Mitch's advice to have a better year - and have FUN doing this valuable work.