When WCNC Charlotte Chief Meteorologist Brad Panovich was 13 years old, he joined the American Meteorological Society. Today, the popular broadcast meteorologist provides not only forecasting but scientific insights for students and adults alike.

This week on the Carolina Weather Group, we go inside the "Young Brad" television commercial produced by the station's promotions department. We'll talk with WCNC Promotions Manager Matt Hammond to understand why TV stations market weather and hear from Brad on how you, like him, can get into weather starting at a younger age.

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The Carolina Weather Group operates a weekly talk show of the same name. Broadcasting each week from the Carolinas, the show is dedicated to covering weather, science, technology, and more with newsmakers from the field of atmospheric science. With co-hosts across both North Carolina and South Carolina, the show may closely feature both NC weather and SC weather, but the topics are universally enjoyable for any weather fan. Join us as we talk about weather, environment, the atmosphere, space travel, and all the technology that makes it possible.