Discover why knowing your audience and intent is crucial, and explore different storytelling techniques — from customer personas to traction milestones — that can make your pitch compelling.

Whether you're navigating your first funding round or simply curious about startup narratives, we’re dropping the truth on why stories matter — and how to leverage them in your own pitch.

Plus, frivolity!

* Cameron shares interesting trivia from the Freedom Trail

* JDM digs into some troubling news from a local aquarium.

Zero to Traction is a podcast about how first-time founders create companies that scale, hosted by JDM and Cameron Law.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com