Vanderbilt University Chancellor Nicholas S. Zeppos' first podcast guest is renowned Vanderbilt political scientist John Geer, who is also vice provost of academic and strategic affairs and co-director of the Vanderbilt Poll.

Geer offers his informed perspective on why Donald Trump won the election and how the way he ran his campaign seems to be a predictor of at least the beginning of his presidency.

Geer, author of the award-winning book, In Defense of Negativity: Attacks Ads in Presidential Campaigns, discusses why political advertising in the 2016 presidential campaign was much less important than in the past. In addition, he makes a couple of surprising predictions for Trump's first 100 days in office.

For a transcript of this podcast, please go to this URL:

https://s3.amazonaws.com/vu-wp0/wp-content/uploads/sites/79/2017/10/24190955/Zeppos_Report_GEER.docx

The podcast is available on SoundCloud, Stitcher, Google Play, iTunes, YouTube and The Zeppos Report website.