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The Zero-Sum Web: How AI Agents Are Replacing SEO
SEO is not dying. It is evolving.
In this episode, we break down the transformation from traditional search engine optimization to Assistive Agent Optimization (AAO) — where AI agents choose a single winner instead of showing 10 blue links.
We explore the Great Decoupling, the Dark Funnel of AI discovery, algorithmic trust engineering, the role of Reddit in AI citations, the NEEATT framework, schema markup, Model Context Protocol (MCP), and how the agentic web will soon enable AI-to-AI negotiations.
If you are a marketer, founder, SEO strategist, or AI enthusiast, this episode gives you the blueprint for staying visible and profitable in a zero-sum digital future.
The question is no longer:
“Can customers find you?”
It is:
“Will the AI choose you?”
View all episodes
By Ivan MathewsSEO is not dying. It is evolving.
In this episode, we break down the transformation from traditional search engine optimization to Assistive Agent Optimization (AAO) — where AI agents choose a single winner instead of showing 10 blue links.
We explore the Great Decoupling, the Dark Funnel of AI discovery, algorithmic trust engineering, the role of Reddit in AI citations, the NEEATT framework, schema markup, Model Context Protocol (MCP), and how the agentic web will soon enable AI-to-AI negotiations.
If you are a marketer, founder, SEO strategist, or AI enthusiast, this episode gives you the blueprint for staying visible and profitable in a zero-sum digital future.
The question is no longer:
“Can customers find you?”
It is:
“Will the AI choose you?”