the second episode of the podcast follows the way a firm selling something as paltry as anise-licorice throat drops engaged in aggressive, elbows-out shockvertising tactics and cheeky guerrilla marketing stunts to dominate the market and lead the pack through five wars, something the lozenge brand gloated over, loud and proud. i also argue for the applicability of these edgy tactics in 2023, provided you're a creative individual. finally, the podcast insists that pandering to consumers is almost always a dumb idea. so enjoy, rate, and follow my YT channel, too.