In this episode of The Bearded Finisher Podcast, host Zach Shrum sits down with Bret Johnson, Lab Manager at Superfici, to discuss the cutting-edge innovations shaping today’s coatings and finishing industry. From the rapid advancements in water-based and UV coatings to the rise of automation and modular equipment, Bret shares valuable insights from his years in the lab and on the trade show floor.

The conversation dives into the real-world challenges small shops face, including labor costs, equipment setup, and the importance of choosing systems that improve both efficiency and quality. Bret and Zach also explore Superfici’s long-standing legacy, the evolution of automated color change and closed-loop systems, and the vital role of relationships, service, and support in driving success. Whether you’re a finisher, manufacturer, or coatings professional, this episode offers a deep look at where the industry is headed — and how to stay ahead of the curve.

00:00 – Introduction to Superfici and AWFS Show Highlights

🌐 Website: superficiamerica.com

Follow Superfici for the latest innovations in coating systems, automation, and finishing technology.

In this episode of The Bearded Finisher Podcast, host Zach Shrum sits down with Mark Lipton, a seasoned voice in the paint industry with a family legacy that began in the Bronx and spans multiple generations of paint retailers. Mark shares his firsthand insights on the evolution of paint manufacturing, the disruption caused by Kelly Moore’s acquisition, and the growing influence of private equity in the coatings sector.

The conversation explores the realities independent paint retailers face when competing with big box stores, the strategic role of partnerships like Benjamin Moore and ACE, and the impact of shifting consumer preferences. From regulatory changes and safety in manufacturing to technology in retail and the uncertain future of U.S. paint production, Mark offers a candid look at where the industry has been—and where it’s headed.

00:00 – Introduction to Mark Lipton

📸 Linked In: @markliptonpaint 

🎙️ Podcast: Mark My Words (available on major platforms)

Follow Mark for in-depth commentary on the paint business, retail strategies, and industry insights.

Hey everyone, quick update. The Bearded Finisher Podcast has been an absolute blast to create — I’ve loved the conversations, the guests, and connecting with all of you.

But here’s the real talk: this show isn’t without cost. And with us moving to Colorado and me juggling other business projects, I feel the best way to keep the podcast alive and strong is to switch to a biweekly release schedule.

That way I can keep the quality high, keep bringing you great guests, and make sure this thing keeps going instead of burning out.

We’ll see how you guys respond and adjust from there — but I just want to say thank you for supporting the show. It means a lot. Have a great day, and I’ll see you next Monday with a brand-new episode.

In this episode of The Bearded Finisher Podcast, host Zach Shrum sits down with Denny Jahnz to explore his journey from business ownership to corporate life with SurfPrep. Denny shares candid insights on managing burnout, setting healthy boundaries, and finding balance between passion and work.

The conversation dives deep into manufacturing innovation, sanding tools, and product development, while also examining the realities of corporate culture and team dynamics. Zach and Denny reflect on the relevance of industry trade shows like AWFS, the rising costs of Vegas hospitality, and how AI and automation are reshaping craftsmanship and consumer expectations.

This episode blends personal reflection with business strategy, offering both entrepreneurs and industry professionals valuable lessons on adaptability, innovation, and sustainable growth.

00:00 – Transitioning from Business Owner to Corporate Life

📸 Instagram: @surfprepsanding

Follow Denny and the SurfPrep team for updates on sanding tools, innovations, and industry education.

Episode Summary

In this episode of The Bearded Finisher Podcast, host Zach Shrum sits down with Josh Ocasio, a digital marketing strategist who has managed over $16 million in paid ads and generated more than $70 million in revenue for his clients. Together, they dive deep into how local, service-based businesses can build authority online, leverage social proof, and use video content to stand out in competitive markets.

Josh shares practical insights on adapting marketing strategies for today’s social media landscape, where traditional tactics often fall flat. He explains why video testimonials boost conversions, how text follow-ups outperform email, and why consistent engagement with prospects is key to nurturing leads. The conversation also highlights onboarding strategies, campaign automation, and cost-effective ways small businesses can maximize their ad spend while building trust and authority in their communities.

Whether you’re a business owner, service provider, or entrepreneur looking to strengthen your marketing, this episode is packed with actionable strategies to help you grow smarter, not harder.

00:00 – Introduction to Josh Ocasio and His Business

Instagram: @joshocasio 

Website: Coming Soon

Online Article: New York Weekly

Email: Via Instagram DM

Follow Josh for insights on authority building, local marketing, and effective strategies to grow your service-based business.

Episode Summary

Matt opens up about the struggles of starting a business in harsh conditions, the lessons learned from home renovation, and the realities of navigating new construction. Together, Zach and Matt dive into the challenges and opportunities in today’s painting industry, including the importance of pricing strategies, mentorship, and focusing on the 20% of work that brings 80% of the profit. Matt also reflects on fatherhood, community, and the personal growth that comes from learning to prioritize what truly matters in life and business.

00:00 – Introduction and Setting the Scene

Instagram: @mf_paint 

Facebook: MF Paint

Follow Matt for insights on painting, remodeling, and balancing craftsmanship with personal growth.

In this episode of The Bearded Finisher Podcast, host Zach Shrum sits down with Ryan Huisman to explore his remarkable journey from youth pastor to powerhouse in the paint and coatings industry. Ryan reflects on his early days working at Sherwin Williams, building a $6 million store, navigating corporate politics, and eventually transitioning to Miller Paint. From challenges in wood coatings logistics to the growing popularity of water-based products, this episode dives deep into the ever-evolving landscape of paint sales, customer relationships, and staying adaptable in a consolidating market. Ryan’s story is filled with real-world wisdom for anyone in the coatings industry.

00:00 – Introduction to Ryan Huisman

📱 Instagram:Instgram/huismanryan

In this special live-on-location episode of The Bearded Finisher Podcast, host Zach Shrum sits down with Skylar and Nippen from SurfPrep and Jakub from Sivam Coatings to explore the latest innovations in finishing and coatings straight from the AWFS show floor in Las Vegas. The conversation covers how automation is transforming sanding processes, alleviating common pain points, and boosting productivity for small shops. The guests share insights on the value of investing in new technology, the importance of training and ongoing support, and how community feedback drives continuous improvement. They also dive into the newest offerings from Sivam Coatings, including their push toward non-isocyanate acrylic products, and share market trends shaping the future of woodworking and finishing.

Chapters

Connect with SurfPrep

 📱 Facebook: SurfPrep Sanding

Connect with Sivam Coatings

 📱 Facebook: Sivam Coatings

In this episode of The Bearded Finisher Podcast, host Zach Shrum takes us inside the AWFS show for a jam-packed episode with key players in the finishing and coatings industry. From Superfici America’s Mini system to ICRO’s visionary products and Paintline’s evolution, this episode explores the latest tools, trends, and strategies shaping the future of the trade. The discussion highlights a shift toward user-friendly automation, the resurgence of stains, and a continued push for water-based, ISO-free innovations. Whether you’re a seasoned shop owner or just stepping into the finishing world, this episode is loaded with insight.

00:00 – Introduction to the Bearded Finisher Podcast

📍 Super Fici – superficiamerica.com 

📍 Paintline – thepaintline.com

📍 ICRO Coatings – icro.it/en

In this episode of The Bearded Finisher Podcast, host Zach Shrum sits down with Chris, co-founder of Nudoors, to explore how they’re revolutionizing the cabinet refinishing industry. From certified installer programs to cutting-edge AR tools, the Nudoors system is giving small businesses the ability to scale without the burdens of traditional franchising. Zach and Chris break down the journey of starting a cabinet refinishing company, building innovative products, and developing support systems that empower refinishers nationwide. Whether you're a finisher looking to grow or just curious about where the industry is heading, this one’s packed with insight.

00:00 – Introduction and Welcome

🌐 Website: nudoors.com

Follow Nudoors to stay updated on certified programs, product innovations, and growth tools for your finishing business.