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"Some things that aren't broke there just were too stable and too optimized or just too optimized. For example, Prismacolor. Prismacolor pencils or Prismacolor pencils. Copic markers or copic markers. No, HB pencil is an HB pencil, okay? But guess what? That end of life, however, for me lies in something we don't want to accept. A critical reality that human error exists. We are not robots. We will move on. You can't just keep all your ideas forever."