In this episode of Our Findings Show, we sit down with Will Custis aka @thecorporatehooper— the mind behind HoopFuel — to explore what it really takes to build a brand from the ground up. From walking away from a secure corporate job to launching a business rooted in purpose, Will shares the mindset shift that helped him find fulfillment. We talk entrepreneurship, personal branding, and the real cost of chasing comfort over calling.

Plus, don’t miss our signature Rapid Fire segment, where Will drops insights on nutrition, productivity, and staying grounded while scaling a brand.

Topics Covered:

1. Building a business from scratch
2. Leaving corporate America
3. Brand strategy for first-time founders
4. Nutrition tips for high-performers
5. Rapid-fire Q&A with Will Custis

Whether you're building something or feel stuck in your 9-5, this episode is your blueprint to take the leap.