The customer journey needs to be integrated into customers' lives and the notion of what they want to get from it. It's just one of the things we need to truly understand to improve the overall experience for the customer. Our guest, Theodora (Theo) Lau, is here to talk about that and how AI plays and will play a part in the future of customer experience.
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464: Theodora Lau

Crack the Customer Code is dedicated to helping business professionals, small business owners, and customer-facing professionals learn the ins and outs of creating great customer experiences. With interviews and insights from a wide range of experts in the field, Crack the Customer Code will explore both timely and timeless topics, from how to increase customer loyalty through social media to why customers are more prone to lose control with companies nowadays. Crack the Customer Code provides a peek behind the curtain of what customer experience professionals really know about customers and how to make them happy and keep them loyal.

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"Is customer experience training a one time process or is it ongoing?"
Sounds like this one will have a pretty simple answer, right? As with all things in business, ongoing training is always beneficial. For customer experience (CX) training, this sometimes isn't as straightforward as other types of on-the-job training. We talk about CX and our goals, but we don't take the time to connect those with other departments, which can leave our CX programs feeling disjointed. 
In this week's episode, Jeannie dives into this seemingly easy question in more detail. She talks about how having a pervasive view of customer experience in your company culture creates the best environment for CX to thrive. Listen for actionable tips and suggestions that you can implement within your company to improve your customer experience (and employee experience), from training onward.

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003: Experience Action Podcast - Customer Experience Training

"How do we get leadership or executive sponsorship initiatives that we want to tackle?"
This is an AMAZING QUESTION! And a Jeannie favorite. The key to this answer is leadership buy-in.
As a Customer Experience Leader, we know that investing in and executing customer experience is a winning strategy for business goals and objectives. But if company leadership isn't invested, all of our efforts can seem like they aren't working.
In this week's episode, Jeannie talks about actionable ways that you can speak to your business leaders about customer experience, tips for getting them to buy-in and ways you can help achieve your business goals at your company. Remember, we're all in this together!
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002: Experience Action Podcast - Sponsorship Initiatives

Welcome everyone to our very first episode of Experience Action! A customer experience podcast where we turn ideas into action. We hope that you are as excited to be here as Jeannie is!
With over 20 years investigating the best and worst in customer experience, Jeannie Walters has heard A LOT of questions. In DMs, emails and voicemails, Jeannie has heard it all... and now she's here to give you the answers you need!
So... how do we do this CX thing anyway?
Join Jeannie as she gives real answers to real questions in handy, bite-sized audio nuggets (mmm... nuggets)!
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New Podcast Introduction: Experience Action with Jeannie Walters

This episode is special in so many ways. First, it’s the 500th episode of Crack the Customer Code! That in itself is an incredible thing, but this is also the season's finale and another bourbon summit. Unfortunately, this is also the last episode of the whole show. If you're not aware, Jeannie and Adam have mentioned several times that they are ending the podcast. However, they will still end it on a high!
Even though it's the end, Adam and Jeannie have much to discuss. They'll tell you about everything they've learned over the years, the things that delighted them and what were the most challenging parts, and they'll even share a few tips for podcast hosts and guests. Lastly, make sure you stay tuned until the end to learn what these veterans of the CX world are planning in the months to come. Without giving anything away, know that you're bound to hear more from them.
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500: Bourbon Summit

As we sail off into the sunset of the Crack The Customer Code podcast, Adam and Jeannie reflect back to 2014 (when they started this podcast) on what they, their guests, and Forrester's predicted for customer experience trends in 2022.
Adam and Jeannie delve into Forrester's 2014 article on predictions for the future of customer experience, and highlight several predictions of particular interest, including omni-channel service, mobile-first mindset, proactive engagement, and customer service agents.
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464: Theodora Lau

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