After Dubai, Milan — and then the Riviera: Where the Ultra-Wealthy Are Heading Next

For more than a decade, the trajectory of global wealth followed a predictable path. London first, then Dubai: two different, yet complementary models offering the ultra-rich a compelling mix of tax efficiency, financial access, and an international lifestyle. That balance, however, is now beginning to shift.

There’s a new breeze sweeping across the Riviera—and it’s not just the scent of bougainvillea and sea spray. It carries restored architecture, boutique hotel openings, signature spas, and sunset cocktail bars. In 2025, luxury doesn’t just pass through these areas; it settles in. With it comes a refined energy that blends world-class hospitality, masterful design, and top-tier real estate opportunities.

Genoa has formally entered the race to become Italy’s Capital of the Sea 2026, joining a national competition focused on sustainable development, the blue economy, maritime culture, and urban regeneration. 

The proposal, approved by the city council, represents a strategic milestone in Genoa’s transformation and aims to reinforce its role as a national and European reference point in the relationship between sea, port, and urban life.

With European markets stabilizing, Mediterranean family offices are rethinking how to structure and manage cross-border real estate portfolios — from high-end residential to experiential hospitality — through an approach centered on ESG principles, diversification, and advanced asset management.

From speculative tactics to an ethical and sustainable approach: how flipping can become a strategic tool for regeneration in the high-end property market between Genoa and Saint-Tropez.

In recent years, the term real estate flipping has often been associated with quick speculation: buying a property, renovating it quickly, and reselling it for a profit. But in today’s landscape—defined by a focus on sustainability, the scarcity of new developments, and the growing value of existing assets—flipping is evolving into a more mature and conscious practice.

Genoa is marking one hundred years since January 14, 1926, the date when “GreaterGenoa” officially came into being. With a single administrative measure, nineteen municipalities were incorporated into the Ligurian capital, permanently altering its geography, identity, and future.

According to The New York Times, Genoa is the only Italian city among the world’s 52 Places to Visit in 2026

According to the American newspaper, Genoa is a city that spent years in the shadow of more celebrated destinations, but is now regaining international interest thanks to its ability to reinterpret its heritage while pairing with tangible urban transformation and an increasingly dynamic cultural scene.